Remember that feeling when you first decided you were going to make a change in your life and head to the gym?
I’m sure for most of us, that feeling was a one of accomplishment. And it certainly was no less fulfilling than completing your first marathon or when you managed to do your first pull up.
But just as you’re about to build on that breakthrough and take action, you find that picking a gym isn’t as straight forward as it seems.
We know, the process can be frustrating due to certain problems you might encounter.
Just so you know you’re not the only one facing this, here are some common problems we uncovered after speaking to gym goers about picking a gym in Singapore:
1. Price nowhere to be found
*Clicks on “membership price” tab on website
“Contact us to find out more!”
How many times have we encountered this?
As a consumer, price is one of, if not the biggest factor in purchasing a product or service. Signing up for a gym membership is no different in that respect.
Imagine you are doing your shopping online. You spot a pair of shoes that you are keen to purchase. Upon looking to see how much it’ll cost, the price is nowhere to be found. Instead, you have to head down to the store to find that out in person.
Which brings us to the question we ask all the time:
- Why can’t gyms in Singapore be more transparent about their pricing on their websites?
If this information was made accessible to us, it’ll be easier for us narrow down our choices to the ones that fit our budget.
2. Lack of gym identity on show
Another important deciding factor in choosing a gym is if we will feel comfortable working out at the place.
This takes into account the environment, the atmosphere and the type of people going to the gym.
Some places can be quite intimidating if you feel like you don’t fit in. I’m sure we’ve all experienced that in one way or another.
As such, what better way to find that out than if you were able to see day-to-day pictures or video snippets of the gym and its members.
But if you think about it, how many gyms actually utilise their websites and/or social media channels effectively to showcase the story behind their business?
If we were able to have a sense of the vibes of that gym we’re considering, we can then see if we can identify with it.
That’ll save us the trouble of a trip down to the gym and the whole process of looking for a new one if you realise it doesn’t fit.
3. Lack of information on trainers
This has proven to be a common problem for those of us looking for a little more guidance at the gym.
As with picking the right gym, the personal trainer we choose will have a direct impact on our overall experience as a gym goer.
And that’s why we want to be able to make a decision that is as informed as possible when it comes to picking our personal trainers.
Unfortunately, not all gyms have this information available. This makes it nearly impossible for us as consumers to know which trainers would best suit ourselves.
The gyms that do this right are the ones that feature their trainers with information such as their areas of specialty and their training style.
As consumers, we will then be able to evaluate and make a better decision in choosing a personal trainer that will be able to get the best out of us.
Gyms and fitness centres in Singapore can certainly do more to help consumers solve the problems they face when picking one to go to.
The onus is really on them to provide as much information as possible in order to ease the burdens of these consumers.
This way, they’ll be able to find the answers to whatever queries they might have without the hassle of making a call or heading down in person.